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About Us

ABOUT US

VALHALLA BEARD CARE

About Valhalla Beard Care: Crafting Excellence, Inspired by Tradition

Our Story

At Valhalla Beard Care, we are more than just a beard care brand—we’re a family business rooted in heritage, craftsmanship, and a deep respect for the natural world. Based in Calgary, Alberta, we pride ourselves on creating premium, handcrafted beard oils, balms, and grooming products that honor the beardsman’s journey.

Valhalla Beard Care started with a simple mission: to provide high-quality, natural products for those who take their beards seriously. Each blend is meticulously crafted with carefully selected ingredients, designed to nourish and strengthen your beard while offering an unforgettable scent experience.

THE BEGINNING

In 2016, I decided to grow my first beard. After a couple of months, I said to myself, “If I’m going to have a beard, I should have a beard style.” So, I researched beard styles. During my search, I discovered an entire culture surrounding beard ownership.

From there, I researched the male grooming industry and discovered that year over year since 2014, the industry had grown worldwide by an average of 9% per year. At that point, I thought that this would be a great small business to have as an extra source of income. This began my journey.

Now, since 2016, after a steep and continuous learning curve, I am confident we are one of the finest beard care companies in Canada.

PROOF

Join Us on This Journey

When you choose Valhalla Beard Care, you’re not just buying a product—you’re becoming part of a tradition. We invite you to experience the difference that passion, family heritage, and high-quality craftsmanship make in your grooming routine.

Your beard deserves the best. Let Valhalla Beard Care be a part of your story.

Our Commitment to Quality

At Valhalla Beard Care, we take pride in every step of the production process. From selecting premium ingredients to handcrafting each batch, our goal is to deliver products that offer both luxury and practicality. We focus on what matters most: natural ingredients, sustainability, and a dedication to the highest standards in beard care.

LINEAGE

The Legacy of Aina Nordin: Scandinavian Inspiration

Aina Nordin’s Scandinavian heritage plays a key role in shaping the heart of Valhalla Beard Care. Her deep connection to Nordic traditions—where nature, simplicity, and craftsmanship are revered—has inspired the very theme of our brand. From the rugged landscapes to the enduring spirit of the Vikings, these cultural elements are woven into every product we create.

I realized and adopted from my mother’s side of the family the Viking persona.

Aina Nordin. Daughter of a Swedish Father and a Norwegian mother, both farmers. She is of authentic Swedish and Norwegian blood and has been an inspiration to me my whole life.

I am proud to represent my mother’s lineage. Growing up, I was surrounded by stories of Norse mythology and the wisdom passed down through generations. This heritage influences our approach to beard care, with an emphasis on natural ingredients and timeless craftsmanship. Aina’s legacy inspires us to honor these traditions, creating products that embody the strength, resilience, and natural beauty of Scandinavian culture.

The brand and the logo were an easy decision and discovery. I was drawn to the image of the raven from the legends surrounding Odin. Huggin & Munnin. ( Memory & Thought).

The raven is a symbol of wisdom. It can be seen as an intermediary between man and the world of the Gods. Thus, in Norse mythology, Huginn and Muninn maintain the link between the earthly universe and the spiritual life: the two ravens whisper in Odin’s ear what they have seen in the world of men.

I wanted to add something more to create an identifiable and unique logo.

https://norse-mythology.org/symbols/thors-hammer/I added a version of Thor’s Hammer (Mjolnir),and a Celtic knot pattern. Everything seemed to work so well together, I was confident in these choices.
I chose a simple color pattern that was bold and eye-catching. It seems that any color variation works equally as well.

Behind every blend of beard oil, I have added a bit of a description of the source of the inspiration to assist customers in choosing their product knowing that each one is the finest blend.

We produce the highest quality beard care products made from All Natural and Organic ingredients sourced from around the world.

TRADEMARKS

More About us-I have trademarked my logo in Canada along with our company slogan, “Feed Your Beard!”

At Valhalla Beard Care, we offer the finest original and unique blends along with the traditional favorites with a twist.(of course) We produce results with every type of beard. Long, short, straight, curly, stubble, and braided.

GUARANTEE

Our products are guaranteed to make your beard softer and more manageable. We stand behind every product with a 100% satisfaction guarantee.

Your well-groomed and undeniably well manicured beard will catch every discerning eye.

A confident and self-respecting man cares for himself and his appearance. It makes sense to use the highest quality products available. Valhalla Beard Care is the natural choice.

Are you ready to be noticed?

FEED YOUR BEARD! (TM.)

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OUR gallery

Valhalla is your one-stop solution for all your grooming needs. We pride ourselves on being the best at what we do, ensuring that no man is left behind. Our mission is to style and groom every man to his best self. Founded in 2016, Valhalla has been dedicated to excellence from day one.