Valhalla Beard Care inc. - Calgary, Alberta, Canada.

Valhalla Beard Care inc. was born in the mind and heart of Lee Dubois. 
In 2016 I decided to grow my first beard. After a couple months I said to myself, "if I'm going to have a beard I should have a beard style. 
So I researched beard styles.
During my search I discovered an entire culture surrounding beard ownership. There were clubs, brotherhoods and supporters around the world along with a huge marketplace with many brands and suppliers.
From there I researched the male grooming industry and discovered that year over year since 2014 the industry had grown worldwide on an average of 9% per year.

At that point I thought that this would be a great small business to have as an extra source of income. That began my journey.
With over a year of extremely challenging work and about $35,000 I can confidently say that I am ready to take part in the handcrafted beard care industry. 
I have worked diligently experimenting and defining my own line of beard care products and although maintaining some of the proven favorite scents that I have observed from many sources, I have stepped outside the box and blended my own unique line of beard oils, beard balms, shampoo and conditioner, lotions, and lip balms. Several of these are outstanding and have re energized my passion.

The brand and the logo were an arduous discovery. I know I wanted to be unique yet have a strong tie to the male image. I realized and adopted from my mothers side of the family, the Viking persona. She is of Swedish and Norwegian blood and I was convinced it would be a great fit. I was drawn to the image of the raven from the legends surrounding Odin but wanted to add something a bit more to create an identifiable and unique logo. I added a version of Thor's Hammer and a Celtic knot pattern I found on Google images. I chose a color pattern that was loud and eye catching. From there it just snowballed. My logo jumps off the page. Behind every blend of beard oil I have added a bit of a description of the source of the inspiration to assist customers in choosing a blend to align themselves with.

We produce the highest quality beard care products made from All Natural and Organic ingredients sourced from around the world.

At Valhalla Beard Care we offer the finest original and unique blends along with some of the old favorites.

Our products enhance the quality of fine, medium and coarse beards. We also ensure that we use only the highest quality carrier oils to nourish both your beard and the sensitive skin beneath. Canadian Winter tested. Tested and approved by world beard champions from many climates and regions of the globe.

Your well groomed and undeniably cared for beard will catch every discerning eye. 

A confident and self respecting man cares for himself and his appearance. It makes sense to use the highest quality products available.

Are you ready to be noticed?


A Man and His Beard

Why celebrate our status as men ?

Men sometimes wrestle with defining their identity.

We look for something unique to separate ourselves from the herd and leave no doubt that we are an individual and confident.

The answer ( pun intended ) is right under your nose.

Men have grown beards since the beginning of time.

Until recently the clean shaven face was the one widely accepted appearance in business and social scenes. All that has changed.

Beards are synonymous with confidence, positive, honor, leadership and ethics. 

It is sometimes said that the shaved man is now unnatural and that the bearded man is more in tune with nature.

A beard's statement is loud and absolute.

I am an Individual

I am strong and confident

I have morals, principals and honor.

Celebrate what it means to be a man.

FEED YOUR BEARD !